IBM COGNOS BUSINESS INTELLIGENCE V10 THE COMPLETE GUIDE PDF

Cognos Business Intelligence delivers the information that everyone in the organization needs and reduces the burden on IT. By implementing Cognos Business Intelligence, your organization can solve business problems, improve its competitive position, better manage business, and identify opportunities for future growth and success. Cognos Business Intelligence has many common and successful uses, including graphical analysis and reporting as shown in Figure 1. Figure 1.

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Cognos Business Intelligence delivers the information that everyone in the organization needs and reduces the burden on IT. By implementing Cognos Business Intelligence, your organization can solve business problems, improve its competitive position, better manage business, and identify opportunities for future growth and success. Cognos Business Intelligence has many common and successful uses, including graphical analysis and reporting as shown in Figure 1.

Figure 1. Sample Graphical Analysis and Reporting chart Did you know? Business value IBM Cognos Business Intelligence provides a unified workspace for BI and analytics that the entire organization can use to answer key business questions and outperform the competition.

With Cognos Business Intelligence, users can take advantage of the following capabilities: Easily view, assemble, and personalize information Explore all types of information, from all angles, to assess the current business situation Analyze facts and anticipate tactical and strategic implications by shifting from viewing data to performing more advanced, predictive, or what-if analysis Collaborate to establish decision networks to share insights and drive toward a collective intelligence Provide transparency and accountability to drive alignment and consensus Communicate and coordinate tasks to engage the right people at the right time Access information and take action anywhere, taking advantage of mobile devices and real-time analytics Integrate and link analytics in everyday work to business workflow and process Organizations need to make the most of a workforce that is increasingly driven to multitask, network, and collaborate.

Cognos Business Intelligence delivers analytics that everyone can use to answer key business questions. These user interfaces provide a BI experience that focuses on the needs of different users. You can view and open favorite dashboards and reports, manipulate the content in the dashboards, and send your dashboards by email. You can also use comments and activities for collaborative decision making and use social software, such as IBM Connections, for collaborative decision making. By using IBM Cognos Report Studio, as a report author, you can create, edit, and distribute a wide range of professional reports.

You can also compare data to spot trends or anomalies in performance. When an event occurs, people are alerted to take action. Agents can publish details to the portal, deliver alerts by email, run and distribute reports that are based on events, and monitor the status of events. For example, a support call from a key customer or the cancellation of a large order might trigger an event, sending email to the appropriate people.

Users can monitor, analyze, and report on time-critical information by using scorecards that are based on cross-functional metrics. Metadata is published for use by reporting tools as a package, providing a single, integrated business view of any number of heterogeneous data sources. All capabilities, which include viewing, creating, and administering dashboards, reports, analysis, scorecards, and events, are accessed through web interfaces.

It provides a complete view of system activity, in addition to system metrics and thresholds so that organizations can resolve potential issues before a business impact occurs.

This n-tiered architecture is made up of three server tiers: The web tier The data tier The tiers are based on business functions and can be separated by network firewalls. Services in the application tier operate on a peer-to-peer basis, which means that no service is more important and that there are loose service linkages.

Any service of the same type, on any machine in an IBM Cognos Platform configuration, can satisfy an incoming request, which results in complete fault tolerance. The dispatching or routing of requests is done in an optimal way, with automatic load balancing built into the system.

The IBM Cognos Platform provides optimized access to all data sources, including relational data sources and online analytical processing OLAP , with a single query service. In addition, this query service detects and takes advantage of the data source strength.

The Cognos Business Intelligence user interfaces are accessed through the web tier. Figure 2 illustrates a typical topology of the Cognos Platform. Figure 2. Typical distributed topology of the IBM Cognos Platform Usage scenarios By using IBM Cognos Business Intelligence, companies can create dashboards that provide insight to address questions such as the following examples: Are we selling the right products?

Have we been growing our profit margin? Have we had a considerable number of returns? How many units of a product should we buy by each period of the year? How does the performance of our business compare to last year? How does the performance of our business compare to what we planned? Can we add meaningful information about our competitors?

How successful are our promotions? Personas In a business analytics scenario, companies must consider multiple personas: Advanced Business User.

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