BUSINESSWORLD MARKETING WHITEBOOK PDF

The Summit was addressed by many renowned business personalities including : Dr. Annurag Batra, in his welcome address drew attention to leadership with a very strong statement iterating the point of gender equality in the market space today. He said that leadership has changed today and it cannot be characterized to any gender. Iyer urged companies to be real about their place in a world of new forms of technology, where words and phrases such as artificial intelligence, machine learning, internet of things, augmented reality, virtual reality, big data and blockchain among several others, are common play. Devendra Chawla spoke about the future trends that will define the retail landscape. He also said that innovation was happening at a breakneck speed whether it was offline or online retail and in future the merger of these channels was imminent.

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The Summit was addressed by many renowned business personalities including : Dr. Annurag Batra, in his welcome address drew attention to leadership with a very strong statement iterating the point of gender equality in the market space today. He said that leadership has changed today and it cannot be characterized to any gender. Iyer urged companies to be real about their place in a world of new forms of technology, where words and phrases such as artificial intelligence, machine learning, internet of things, augmented reality, virtual reality, big data and blockchain among several others, are common play.

Devendra Chawla spoke about the future trends that will define the retail landscape. He also said that innovation was happening at a breakneck speed whether it was offline or online retail and in future the merger of these channels was imminent.

Rabindra Narayan spoke on how liberalization post evolved consumer behaviour. He explained how marketing today digitally influenced consumers as compared to earlier times. Speaking about the time when a mass behaviour change in consumers was noticed Mr. Anshuman Verma said that India has gradually moved on from a demand constraint economy to a supply abundance one.

Yeshwanth Nag Mocherla narrated how getting the right consumer insight was crucial for the growth of their firm. Commenting on how consumers made a noticeable shift in their purchasing style, from making a family purchase to being individual customers carrying a different set of expectations from brands Mr.

Expressing his views, he said that we need a skillset in all sectors but more than that it is important that we are open to imbibing the new technologies and analyzing its impact on the market and the customer, so the flexibility in approach is ideal to bring in change, that is irrespective of any age or technical background of a marketer.

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Gakree Marketing Technology While advertising and marketing technology have gained enough momentum for the marketer to see a difference, what lies ahead…. See all free Kindle reading apps. Sunder Madakshira of Adobe India. Forbes India leadership Awards recognize achievements of biz leaders and entrepreneurs exchange4media Staff December View Gallery. Then you can start reading Kindle books on your smartphone, tablet, or computer — no Kindle device required.

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Businessworld Marketing Whitebook 2013-14: The Yin Economy

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Tuzshura Lists with This Book. Just a moment while we sign you in to your Goodreads account. Marketing Technology While advertising and marketing technology have gained enough momentum for the marketer to see marketkng difference, what lies ahead…. Karishma rated it liked it Sep 07, Alok Malhotra marked it as to-read Sep 09, It is made up of many polymarkets and micromarkets and diverse consumer groups. Thanks for telling us about the problem. Megha added it Jan 30, Rashmi rated it liked it Feb 28, To see what your friends thought of this book, please sign up. No trivia or quizzes yet.

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