The company has relied on the same marketing mix approach for the Quartz as its other products and this has resulted in disappointing initial sales numbers. Also, Aqualisa has not devoted the necessary time and effort to soothe the fears of consumers who are wary of electronic showers. Finally, the sales force has not spent adequate time recruiting new customers and securing distribution through the existing network of plumbers. The existing network of plumbers has not adopted the product as readily as expected, which indicates that there is not a strong trust in the brand. Issues and Analysis The marketing mix is the combination of product, place, promotion and pricing and it is subject to both the internal and external constraints of the marketing environment. Aqualisa has developed an appropriate marketing mix for its existing products and has operated successfully and profitably.
|Published (Last):||16 December 2006|
|PDF File Size:||8.3 Mb|
|ePub File Size:||18.62 Mb|
|Price:||Free* [*Free Regsitration Required]|
Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.
It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. Begin slowly - underline the details and sketch out the business case study description map.
In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.
My case study strategy involves - Marking out the protagonist and key players in the case study from the very start. Drawing a motivation chart of the key players and their priorities from the case study description.
Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Step 3 - Aqualisa Quartz: Simply a Better Shower Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions - Company history is provided in the first half of the case.
You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Make a time line of the events and issues in the case study.
Time line also provides an insight into the progressive challenges the company is facing in the case study. Focus on the following - Zero down on the central problem and two to five related problems in the case study. SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.
The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions. Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm.
Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. For example you can recommend a low cost strategy but the company core competency is design differentiation.
Case study solutions can also provide recommendation for the business manager or leader described in the business case study. Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.
Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Aqualisa Quartz: Simply a Better Shower case study solution. Step 9 - Take a Break Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Step 10 - Critically Examine Aqualisa Quartz: Simply a Better Shower case study solution After refreshing your mind, read your case study solution critically.
When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details.
Once done it is time to hit the attach button. Order Now.
Aqualisa Quartz Harvard Case Solution & Analysis